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All Time Unique Visitors - The number of visitors to the site that have visited the site for the first time ever. Bookmark or Direct - This indicates a visitor that either came to your site via a bookmarked link (i.e. a favorite link) or typed in your site's URL in the browser's address field. There is no referrer in this situation. Cookie - A small piece of information a web site leaves on a visitor's computer when the visitor visits a site. Cookies are used to remember information about a visitor to be used at a later time. Daily Unique Visitor - A visitor that comes to your site for the first time in a day. All subsequent visits during the day by the visitor are not considered unique. Daily Uniques - The number of visitors to the site that have visited the site for the first time that day. Domain - The address of a site, without the protocol, path, page or other items attached. For example, microsoft.com is a domain, however, a full URL could be http://www.microsoft.com/stuff/page.html. E.C.M.A. - The European Computer Manufacturers Association - the original creators of Javascript. Hit Count - The number of page views within a given time frame, which represents the number of times a visitor requests a page from your server. A hit count differs from a daily unique in that a visitor can register unlimited page views per day, but only one daily unique in one day, no matter how many pages are viewed. HTML - In practical terms, HTML is a collection of platform-independent styles (indicated by markup tags) that define the various components of a World Wide Web document. HTML was invented by Tim Berners-Lee while at CERN, the European Laboratory for Particle Physics in Geneva. I.P. Address - An internet protocol address. This address is the main identifier of a node on the internet. Every device connected to the internet must have one. I.P. addresses are four numbers (0-255) put together separated by a dot. For example 208.36.212.38 I.S.P. - Internet Service Provider. A company that provides access to the internet. Java - A common computer programming language developed by Sun Microsystems for use in web applications on the client and server. Javascript - A common computer programming language developed by E.C.M.A. for use in web applications primarily on the client. Javascript is relatively small and fast and is the most common language used for providing interactivity for web sites. JScript - Microsoft's version of Javascript. JScript runs under Internet Explorer. Monthly Unique Visitor - A visitor that comes to your site for the first time during a calendar month. All subsequent visits during the month by the visitor are not considered a monthly unique visit. Monthly Uniques - The number of visitors to the site that have visited the site for the first time that month. New Visitors - The number of visitors to the site that have visited the site for the first time ever. Page Views - See 'Hit Count'. Palette - The number of colors supported on a computer screen. Palettes are sometimes described by a number of bits in the number of supported colors. For example, an eight-bit palette would support 256 colors (2 to the 8th). Platform - See Operating System. Protocol - An agreed-upon format for transmitting data between two devices. The main protocol for transmitting web pages is HTML. The main protocol for transmitting e-mail is SMTP. Operating System - A computer's primary program that runs the machine. For example, Windows 2000 and Mac OS X are operating systems. Referrer - An URL a visitor originated from to get you your site that contains a link to your site. If the visitor followed a link to reach one of your pages, the referrer will be the previous page. In the case of a graphic on a page, the referrer will be the page containing the graphic. Reloads - The total number of times your visitors have hit the "Refresh" or "Reload" browser button on a page Screen Resolution - The pixel width and height a computer's screen supports. Typical values for this are 1024x768 and 800x600. Unique Visitor - Refers to a daily unique visitor, which is a visitor that comes to your site for the first time in a day. All further visits during the day by the visitor are not considered unique. URL - The Universal Resource Locator for an item on the internet, which includes the protocol, path, page and other items that fully identify an item. For example: http://www.microsoft.com/stuff/page.html. The full syntax is: protocol://host.domain[:port]/path/filename |
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A mostly complete glossary of
internet terminology.
